Sharing Was the Training Wheels of Social Business Software

February 6 2012 02:30:00 PM Comments Disabled
BayToBreakers118"Sharing" was the training wheels of social business software.

For the last few years social software has been explained by talking about use-cases such as:

  • Employees can now share status updates, links and files with everyone
  • Ask questions and get answers back from people in any part of the company
  • Everyone now has a voice and can provide ideas for improving products or business processes

These are all great ways to get people started using blogs, wikis and activity streams. But now it's time to focus on getting real work done.

Instead of just "sharing" I want to shift the conversation to execution. No, not the killing kind, the Getting Work Done kind.

I think 2012 is going to be a big year for focusing on features that assist in project management, collaborative decision making and other processes that help employees get work done. Of course sharing is a big part of that, but I think we can now take the training wheels off.

Related reading: Social Task Management and the Renewed Focus on Getting Work Done